Resume

Experience


SENIOR MANAGER, ECOMMERCE PRODUCT STRATEGY, RIVIAN, IRVINE, CA — 2019-2024

Led the transformation of Rivian’s DTC digital purchase experience, driving over $5 billion in revenue and supporting key sales and delivery objectives. Leveraged data-driven strategies to optimize product performance.

  • End-to-end product ownership for core web apps (Reservation, Configurator, R1 Shop, Gear Shop, Account, and transactional emails) — consistently meeting tight deadlines and complex requirements.

  • Pioneered and managed the Configurator web app, enabling advanced order customization, seamless fulfillment tracking across integrated applications, and introducing a sophisticated image compositor.

  • Designed retention strategies for over 100K preorder holders, maintaining engagement for 2+ years during vehicle production ramp-up and navigating sensitive price adjustments during the pandemic shutdown.

  • Developed shopping tools, including a finance and leasing calculator, addressing the top customer request and introducing essential services to support vehicle purchases (e.g., Rivian Financial Services).

  • Launched subscription products, including Connect+ and the Rivian Autonomy Platform+, to complement and enhance the core vehicle sales business.

  • Collaborated cross-functionally with executive leaders, UX/UI designers, Software Engineers, Marketing, Sales, external vendors, Legal, Privacy, and Finance teams to ensure alignment and optimize strategic impact.

  • Established A/B testing processes to inform data-driven decision-making, leading vendor selection, implementation, and performance analysis.

  • Identified SEO as a strategic priority through a detailed analysis of traffic data and implemented vendor recommended optimizations that reversed annual search traffic declines, enhancing discoverability.

  • Represented Rivian at in-person activations (e.g., CES), engaging customers and media to elevate brand visibility, foster connections, and generate excitement among potential buyers.

  • Defined the digital strategy for the R2 livestream and reservation launch, achieving 20% of the year-long goal within the first day and an impressive 80% within the first week.

  • Assumed key Product Marketing responsibilities in the absence of a dedicated team, providing product expertise and shaping go-to-market strategies for new vehicle updates.

  • Earned successive promotions from Senior Product Manager to Manager to Senior Manager, while building and leading a high-performing team.

  • Directed a new vehicle launch campaign as Interim Director of Growth Marketing, setting benchmarks across email, paid media, web content, and social channels.

PRODUCT MANAGER, APPLE, CUPERTINO, CA — 2017-2019

Played a key role in launching and scaling "Today at Apple," an award-winning global program across 500+ stores in 25+ languages.

  • Spearheaded the global rollout of a discovery and booking platform, driving attendance through seamless integrations with apple.com, iOS apps, in-store digital displays, email, and WeChat.

  • Developed data-informed product roadmaps, implementing features like a QR-based discovery system and location-specific event hierarchies to increase conversion.

  • Partnered with a world-class MARCOM design team and cross-functional teams to address high-impact challenges and deliver measurable outcomes.

  • Contributed to Today at Apple winning the Grand Prix & Titanium Lions at the 2018 Cannes Lions Intl. Fest.

  • Completed "What Makes Apple, Apple" course, gaining insight into core values, culture, and philosophy.

SENIOR MANAGER, GAP INC, SAN FRANCISCO, CA — 2013-2017

Managed releases for oldnavy.com, ensuring seamless deployment and post-launch monitoring. Played key role in planning and execution of complex campaigns and promotions in critical holiday shopping periods.

  • Led a team of 15 experts managing product strategy and content operations for OldNavy.com, collaborating closely with marketing, design, merchandising, and front-end software engineering.

  • Directed A/B testing and analytics programs to improve user engagement, streamline workflows, and enhance operational efficiency.

  • Played a pivotal role in launching Gap Inc.’s first mobile app and transitioning Old Navy to responsive web design, presented on stage to hundreds at company-wide events.

  • Provided real-time strategic insights during critical sales periods (e.g., Black Friday), enabling leadership to adapt campaigns based on hourly performance metrics.

  • Delivered actionable recommendations during weekly “Battle Plan” meetings, aligning executive teams with data-driven strategies.

  • Earned successive promotions from Associate to Manager to Senior Manager, successfully building and leading a high-performing team.

DIGITAL STRATEGY MANAGER,
ELLA BAKER CENTER FOR HUMAN RIGHTS, OAKLAND, CA — 2010-2013

The Ella Baker Center is a nonprofit dedicated to advancing community safety and equity. Led digital strategy, including launching new website platform with new engagement and recurring donation features.

  • Directed strategy for integrated campaigns across web, email, and social media, with a focus on fundraising.

  • Launched a recurring donations platform, enabling sustained contributions.

  • Grew constituent engagement by introducing key features like a petition-signing flow and social sharing.

  • Secured and managed a Google AdWords grant, boosting visibility and discovery.

  • Mentored Oakland teens through one-on-one support, fostering personal and professional growth.

  • Earned promotion from Communications Associate to Digital Strategy Manager, while managing interns.

Skills and Tools

  • Product Management and Strategy: Digital strategy and roadmap development, integrated product development (order management, fulfillment, customer service tools), cross-functional team leadership, platform development and optimization, business growth and lead generation, data-driven decision-making.

  • Marketing and Engagement: Integrated campaign management (web, app, email, paid media and owned media), audience segmentation and personalization, subscriptions launches and growth.

  • Technical and Analytical Skills: Customer insights and behavior analysis, A/B testing, session recording analysis, responsive/mobile-first design.

  • Leadership and Mentorship: Team and stakeholder collaboration, one-on-one mentoring, Product culture building and cultivation.

  • Tools: Google analytics and Adobe analytics, Figma, Jira, Confluence, Asana, CMS, DAM, Tableau, Databricks, Generative AI tools (ChatGPT, MidJourney, V0 Vercel).

Education

University of California, Berkeley — B.A Film Studies, 2009