Hi, I’m Ricardo
I am a digital product leader who always puts the customer first.
Expertise
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Digital Product Strategy
Proven experience in building digital platforms from the ground up and optimizing existing flows to drive measurable growth. My approach covers the entire customer journey, from discovery and education to conversion and repeat purchases. Industry expertise spans apparel, event booking, automotive, and consumer electronics.
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Integrated Product Development
From defining the problem to gathering requirements, prioritizing features, and creating roadmaps, I work closely with design and engineering teams to build impactful products. Collaboration is at the core of my approach, and I prioritize holistic thinking to ensure solutions don’t fall into product or technology silos. I always consider the critical interplay between supporting systems, such as customer service tools, order management systems (OMS), and retail operations, to deliver seamless and integrated experiences.
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Sales and Brand Growth
More than just building digital products, I drive business growth by focusing on traffic, brand expression, and targeted customer segments. Partnering closely with marketing, creative, and brand teams, I ensure that every aspect of the experience contributes to brand growth. Key strategies include lead generation, nurturing, and conversion, guiding users to targeted destinations to maximize engagement and brand impact, all while reinforcing core brand values.
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Contributing to success overall
Beyond the products I directly support, I strive to be a digital pillar within the organization, using insights from digital platforms to inform decision-making across key functions like Sales, Operations, and Marketing. I actively contribute to cross-functional planning, ensuring digital insights are integrated into broader discussions and drive overall business success.
My Approach
Creating exceptional products starts with a deep empathy for the customer—their needs, desires, and what will truly add value to their lives.
I begin by analyzing data to generate insights and identify opportunities. From there, I collaborate closely with cross-functional teams to design solutions that help people achieve their goals—ideally, with elements of surprise and delight ✨. This cycle of continuous improvement, refining, and iterating has been a core part of my work.
I've been fortunate to build digital capabilities from the ground up, contribute to the 7th largest IPO in U.S. history, and play a role in a global launch for the world's most valuable brand.
Driven by a passion for meaningful results, I strive to create products that have lasting impact.
Case Studies
Today at Apple
An event discovery and booking platform designed to support an ambitious program from the world’s most valuable brand. Built to help customers get the most from the products they love, the platform launched at scale in 30+ languages and over 500 stores worldwide.
Car configurator
The configurator simplifies vehicle specifications and options, providing customers with an intuitive and streamlined way to order a custom vehicle. It ensures that selecting features and reviewing choices is clear and hassle-free, making the ordering process more efficient and accessible.
New model launch
A new model launch provides the ideal opportunity to re-evaluate and optimize the entire customer funnel. This project introduced key enhancements to both product education and purchase flows, ensuring a more streamlined and engaging customer experience.